Marketing and Training
Our Pace teams maintain accurate and detailed market comparable records for each property we manage, and provide our property owners with the most current submarket information. This provides for quickly responding to changing submarket conditions and adjusting rents and specials accordingly. Our teams develop customized marketing plans for each asset with particular attention paid to effective resident retention and lease retention programs.
We believe that in todays competitive environment, a solid online presence and reputation is critical to property success. We provide SEO recommendation and management, work with every relevant ILS service, utilize a dashboard for timely reputation management, and survey our residents for satisfaction on a regular basis. Pace has a solid social media company policy to ensure our employees personal values mirror our own and all social media sites are secured and monitored by our corporate team.
Through Pace University, our associates are provided both basic and advanced training in all aspects of multi-family operations, including marketing, conflict resolution, sales, social media, accounting practices, property maintenance, fair housing and affordable housing compliance.
Pace offers expert marketing services for those property owners who need outside consulting. Examples of consulting services for both new construction and existing properties include analysis and critique of:
- Site selection evaluation
- Clubhouse/office layouts
- Community signage
- Floor plan design and finish out
- Rental rates and up charges
- Site marketing materials
- Leasing staff requirements
- Model apartments
- Property amenity analysis
- Marketing, SEO and advertising campaigns
- Market studies